Marketing

How to Calculate Cost Per Acquisition

Another key calculation you will use if you're in marketing is the cost of an acquisition. Calculating the cost of acquisition will allow you...

How to Calculate Cost Per Lead

When it comes to basic marketing, specific calculations are essential when creating a functional campaign. One of these necessary calculations or formulas is the...

Favourite TV Ads of 2019

With 2020 here, I've decided to reflect on my three favourite TV adverts of 2019. Just to note, I don't watch a lot of...

The Power of Unbranding

In recent years, gambling companies have become key players in the world of football sponsorship. Consistent television adverts, football jerseys, and risky social media...

Social Media