Another key calculation you will use if you’re in marketing is the cost of an acquisition. Calculating the cost of acquisition will allow you to know much you are spending per client/sale. CPA is not just great for one specific type of campaign but for a range of campaigns including social media campaigns, display advertising, and PPC — to name a few.
CPA can also be used to track other acquisitions such as email newsletter signups.
Here is the formula for cost per acquisition.