When it comes to sustainable fashion, many new labels have taken advantage of this movement that is getting so much attention. However, a critical element that is missing is the actual stylish fashion that draws people’s consideration. Other is affordability. And while a few sustainable fashion labels are producing even affordable clothing, a lot of them are struggling to create clothing that people find stylish.
Producing sustainable clothing is essential, yet fashion labels must also realise that people need stylish clothing, just making a simple plain shirt without any concern for cut or style, won’t get many fashionistas interested. Fashion labels must innovate in the space and produce clothing that not just lasts and is produced ethically but is also going to get the fashion lovers happy.
The criticism of this stance is that fast fashion is made for just that reason, to fit the trends and be fashionable. However, there are plenty of styles that can last a lifetime; we have to avoid being engulfed into the stream of 24-hour trends.
Another critical component that is making people go to fast fashion is the affordability of sustainable clothing. While there are a few labels that price their clothing fairly and without absurd margins, many price through the roof when it comes to their range. Yes, it does cost more to produce sustainable clothing, but labels need to consider pricing more competitively even if it cuts into their profits. Furthermore, the people in power must consider putting something in place that helps sustainable fashion labels grow faster and something that will help other brands transition to be more sustainable over a period of time.
Long live sustainable fashion.